Understanding the warming process
What You Will Lear
This guide will show you how to select the right warming strategy with True Opulence. By doing so, you’ll establish a strong initial sender reputation, helping inbox providers view you more positively.
We’ll also outline different warming processes and explain how they relate to your specific situation.
Keep in mind that the following scenarios apply to clients using shared IPs. For more details on using a dedicated IP, refer to our dedicated IP warming guidelines.
Warming
Warming is a critical step in building an initial sender reputation. It focuses on sending messages to your most engaged recipients first and then progressively increasing email volume from a new domain or IP. Any sender transitioning to a new platform—such as True Opulence—should go through warming to ensure successful delivery.
Ramping
Ramping is an approach that complements warming and supports establishing a trustworthy sender status, regardless of whether you’re on a dedicated or shared IP. It involves starting with lower send volumes and then gradually increasing them. If you’d like to learn more, see our explanation of how warming and ramping differ.
Selecting Your Warming Process (If Applicable)
Your choice of warming process depends on factors like whether you’re new to True Opulence, whether you have engagement data available, and whether you’re using a newly registered domain. The sections below will help you identify which approach is right for you.
Note: If you are working closely with a True Opulence Onboarding Specialist or Customer Success Manager, please confirm your specific warming requirements with them before you begin any process.
Common Warming Scenarios
- 1. True Opulence Clients Moving to a Branded Sending Domain
- • If you’ve been using True Opulence already and decide to move to a branded domain, you generally don’t need to warm your infrastructure again, provided:
- • Your domain is at least 30 days old, and
- • You’ve already used it to send emails (for instance, with another email service or in True Opulence as your “from” address).
- • If you’ve been using True Opulence already and decide to move to a branded domain, you generally don’t need to warm your infrastructure again, provided:
- 2. New True Opulence Clients with Engagement Data
- • If you’re new to True Opulence and either on a shared or branded domain, you should follow the standard warming process if:
- • You have engagement data (e.g., opens, clicks), or
- • You’re utilizing a True Opulence integration that captures open and click events.
- • Newly registered domains—either for new or existing users—also need to follow the standard warming process if they were created within the last 30 days and/or haven’t been used for sending before.
- • If you’re new to True Opulence and either on a shared or branded domain, you should follow the standard warming process if:
When you’re part of the standard warming process, you may notice “guided warming” prompts appear in your account once you’re eligible or as you start increasing send volume. These prompts will appear in your campaign editor, offering tips tailored to your stage in the warming journey.
True Opulence Users Without Engagement Events or Data
• Use the Platform Introduction process if any of the following apply:
• None of the other scenarios are relevant to you, or
• You aren’t using a True Opulence-built integration that captures open and click events, or
• You only have basic historical information (e.g., “last opened” or “last clicked” as a date) but no granular engagement data.